Relevant keywords are essential for every online marketing campaign. Learn how to search for keywords that increase rankings and clicks.
American companies plan on spending $80 billion on search engine optimization (SEO) this year. SEO is an effective marketing strategy that can help you reach more customers. If you don’t know how to search keywords for SEO purposes, however, you’re already wasting your budget.
Keep reading to learn how to compile keyword research for your SEO strategy. With these tips, you can target business keywords most likely to help you generate clicks.
Every click to your site is a new chance for a fresh lead!
Become a pro at identifying keywords with these easy tips.
Know Your Audience
Before anything else, it’s important you know your target audience. After all, they’re the ones who will search for your keywords online. If you target the wrong consumers, you’ll end up with a list of keywords unlikely to generate sales.
Pinpoint who your customers are based on their interests and needs. What problems can your product or service help solve? You can also group consumers into buyer personas based on demographics.
Targeting a precise niche will ensure your SEO keywords are on-target!
Have a Plan
What do you plan on using SEO for? Do you want to increase traffic, increase conversions, or boost sales online?
Almost 15% of SEO-generated leads convert into sales. Without a plan, however, you’ll fail to generate results.
Determining your goals will help you choose which SEO keywords will help accomplish those goals.
Consider Your Topics
Brainstorm a few topics you’d like to cover within your content. For example, you can make a list of topics that are relevant to your products or services.
Then, make a list of seed keywords. You’ll use this list of keywords to determine the best keywords based on competition and search volume.
Gather Your Tools
Keyword research can feel time-consuming. However, it’s an essential step when creating an effective SEO strategy. Otherwise, you could end up targeting keywords your customers aren’t searching for.
Here are a few tools that can help you get started:
- Google (type the keyword into a search and see what long-tail keywords come up)
- Google Trends
- Google Keyword Planner
- Google Search Console
- Keyword Generator
- Answer the Public
- Keyword Surfer
- Bulk Keyword Generator
Focus on long-tail keywords, which are more precise. You can also research which keywords your competitors are using to rank at the top of Google pages.
After identifying keywords, you can start putting them to use!
Google’s machine learning algorithm uses search intent to match queries to websites. Why is the consumer searching that keyword? Are they looking for answers to their questions or for products to buy?
Understanding intent is essential as you learn how to search keywords that generate clicks. Try to focus on different intents for a well-rounded list of target keywords.
How to Search Keywords: 5 Tips for Driving Clicks
Now that you know how to search keywords, start compiling that list! With these tips, you can create an effective SEO strategy to drive traffic to your website. Then, you can turn those visitors into happy customers through your content.