There is a secret marketing channel that many businesses have not found: text message advertising. Find out how to get started with text message marketing today
Many businesses have gotten to grips with email marketing, as well as social media marketing. But one way in which you can get ahead in today’s climate is adopting the underutilized art of text message advertising. After all, over 5 billion people are now thought to have access to their own mobile devices.
We’ve come up with 5 great text message advertising ideas to get you started. Either think about how you can adopt these methods, or use them as a springboard for your brainstorming!
1. Text Message Advertising: Exclusive Offers
One important way in which to make your text message advertisements feel worthwhile for customers is to offer an exclusive offer.
This could include 10% off a certain product or service. Or, you could offer free trials of products only to those who sign up for text message advertisements.
This works well for two reasons. Firstly, it encourages people to sign up for your text message advertisements in the future, meaning you can reach many more people with your efforts.
Secondly, it means that your user experience for customers is heightened. Your text message customers will feel special, as they receive something nobody else has access to.
2. Quick “Breaking News” Style Announcements
Text message advertisements can be a lot less elaborate than email capturing.
You don’t need to invest a lot of time into your announcement. Treat them like quick breaking news posts. Just one or two lines of text notifying customers of new products or news bites are all you need to get people engaging with your brand.
3. Collect Data With Surveys
Text message advertisements can be a great way to encourage your customers to answer questions about your brand.
This has multiple positive effects; it encourages customers to engage with your brand, which in turn will make them want to purchase more of your products or services. But it will also allow you to collect data on the people who matter most: your customers.
You can assess this data to plan new marketing strategies or new product types for the future.
4. Use Texts to Upsell
You can set up your purchasing platform to allow for a text message receipt to be sent to customers. Using this receipt method, you can use your text message advertisements to upsell on products or services your customers are already a part of.
Text messages are a great way to directly connect with buyers and make them feel special. But it can also make them feel like they’re missing out on the next big thing. You can use this to your advantage with company add-ons or extensions to existing products.
5. Start a Competition
Text message advertising can be used to hold company-wide competitions. This yet again encourages your customers to engage with your brand in the hope of winning prizes.
You can even combine this competition with a survey to optimize your text message advertising campaign.
The above are just 5 ways you can use text message advertising in your company, but the truth is there are so many more!