Are you ready to take your SMS campaign to the next level? Keep reading to see 4 tips that are proven to work and that generate more sales.
Did you know that the first text message was sent in 1992? It wasn’t until the early 2000s, however, that SMS became popular.
Nowadays, almost everyone uses it. In fact, many people prefer texting to calling. It’s not too surprising when you think about it—after all, it’s quick and convenient!
In recent years, it’s also become a great platform for marketing. If anything, it’s one of the best ways to reach and engage with consumers.
Thinking of launching an SMS campaign? Not sure what to include? If so, you’re on the right page. We’ll be going over a few helpful tips below.
Keep reading to learn more!
What is SMS Marketing?
SMS marketing is a technique that allows businesses to engage with customers via text messages. For example, you can send them notifications about upcoming promotions, sales, and events.
Not only can it increase sales, but it’s also a great way to spread brand awareness.
4 SMS Campaign Tips That’ll Land You More Sales
SMS is a powerful tool if you know what you’re doing. Here are a few tips on how to maximize your success:
1. Write A Clear Message
You only have 160 characters to express yourself in a text. In other words, you want to keep your message short and concise.
Do not use open-ended messages. For example, make sure to provide the reader with a specific date if you’re inviting them to a sale. Customers are much more likely to act if you give them enough information.
2. Include a Call to Action
A call to action is a prompt that persuades users to take a specified action. Put it this way, it’s the thing that leads to conversions.
Keep it simple. Use action words—after all, it’s called “call to action” for a reason. For example, you can include “click here” or “buy now” in your text.
3. Create A Sense of Urgency
Creating a sense of urgency can increase the odds that a recipient will react to your message. Offering a discount coupon?
Make sure to include an expiration date. That will inspire your readers to take action in a timely manner.
The more time you give them, the greater the chance that they’ll talk themselves out of it. Just something to keep in mind.
4. Timing Matters
Timing matters when it comes to text messages. Ask yourself—“when are people most likely to be on their phones?”
As a general rule, you want to avoid rush hour times. Many people will driving, which means that they won’t be able to respond to texts. As a result, your message won’t nearly be as effective.
Driving More Sales With SMS Marketing
And there we have it—four SMS campaign tips. As you can see, there are a few things that you want to consider when you’re planning everything out!
Need some help with your text message marketing marketing? We can help—feel free to contact us for more information!